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The companies can be small and medium-sized they have constant changes in the market where their objective is to be competitive and provide a quality product or service to the people called user, but for this they must account with the greatest instrument in an organization such as human resources, who contributes with their abilities and skills in any process or task function, the communication is the method more effective to the relationship the manager with their collaborators, if there are not an effective communication between the manager and the collaborators will not have a good job performance based on what the organization require, for this reason, feedback is an assertive method that seeks with its application to reduce errors and increase benefits for who make up the organization. This research was developed in order to study the feedback strategy determining its impact by measuring performance job in Pymes, it is implementing with a quantitative approach and descriptive research to promote work, the information was collected from 384 employees of Pymes of commerce and service in Machala, through a survey with two blocks, the first block consist of 9 items and the second is about feedback, it is made for 8 items, these data were analyzed and interpreted through the correlation methods in the IBM SPSS statistical program, which we have had the deduction that Feedback maintains a moderate relationship with employee performance, accepting the significant impact of this strategy within organizations.

Estudio de la estrategia feedback a través de la medición del rendimiento laboral en las PYMES