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This research focuses on the study of the factors that enhance the managerial skills required to take advantage of the challenges that globalization presents to companies in the productive sectors of the province of Tungurahua, specifically for the leather and footwear sector. At present, the globalization of markets together with a highly changing environment makes managers, administrators and leaders of organizations face new challenges, so that in order to boost economic development, managers of organizations must develop and practice their knowledge, skills and abilities to face and solve problems. With the results obtained, it was possible to demonstrate that the competencies required to take advantage of the challenges of market globalization are leadership, communication, team building and decision-making, in conclusion, the importance of these competencies is ratified and its enhancing factors as the main basis for taking advantage of the different challenges that globalization brings. Nowadays, companies whose main objective is to cover new market niches and achieve international growth, must be prepared for the different changes that globalization of markets brings, accelerated technological change, liberalization and deregulation of markets, the emergence of new economic spaces and the absence of barriers to international trade.

Factores potenciadores de las competencias gerenciales para aprovechar los desafíos de la globalización de mercados