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O presente trabalho buscou compreender as principais barreiras encontradas por mulheres no momento de alcancar cargos de lideranca nas organizacoes e suas principais dificuldades. Para atingir esses objetivos, foram pesquisadas seis empresas madeireiras do municipio de Cacador - SC com o intuito de conhecer suas politicas de inclusao de genero. Foi realizada uma pesquisa bibliografica e de campo, buscando compreender as politicas de inclusao existentes e a relacao do mercado de trabalho com as mulheres. Com o levantamento desses dados, foram pensadas algumas proposicoes para facilitar a ascensao de mulheres a cargos de gerencia e lideranca e, dessa maneira, contribuir para a possivel mudanca dessa situacao. Tais proposicoes tem base em experiencias exitosas de grandes organizacoes nacionais. A primeira proposicao esta voltada para o entendimento da existencia de uma cultura machista que impede o desenvolvimento das potencialidades femininas; a segunda trata do aprimoramento do perfil de lideranca e confianca das mulheres e, a terceira, relaciona-se com o aumento dos conhecimentos tecnicos em relacao as funcoes organizacionais. O objetivo da pesquisa foi realizar uma analise conjunta desses tres fatores e trazer propostas de projetos que ajudem as mulheres a ocuparem novos cargos e funcoes estrategicas nas organizacoes. Faz-se necessario destacar tambem que quanto maior for o incentivo a diversidade dentro de uma organizacao, maior sera o seu reconhecimento social.Palavras-Chave: Lideranca. Mulheres. Diversidade de genero. GENDER DIVERSITY: PROPOSAL FOR THE INCLUSION OF GENDER DIVERSITY IN COMPANIES IN THE CITY OF CACADOR-SCAbstract: The present work sought to understand the main barriers encountered by women when reaching leadership positions in organizations and their biggest difficulties. To achieve these objectives, six timber companies in the municipality of Cacador - SC were researched in order to learn about their gender inclusion policies. To better understand this reality, a bibliographic and field research was carried out in order to understand the existing inclusion policies and the relationship of the labor market with women. With the collection of these data, improvement solutions were proposed to facilitate the rise of women in management and leadership positions. In this way, some proposals for the possible change of this situation were thought, based on successful experiences of large national organizations. The first proposition is aimed at understanding the existence of a macho culture that prevents the development of feminine potentialities; the second that improves the leadership and confidence profile of women and, third, the increase in technical knowledge in relation to organizational functions. The idea is to present a combination of these three factors to make women more apt and confident to occupy new positions and strategic functions in organizations. It is also necessary to highlight that the greater the incentive to diversity within an organization, the greater its social recognition.Keywords: Leadership. Women. Gender diversity.

DIVERSIDADE DE GÊNERO: PROPOSTA DE INCLUSÃO DA DIVERSIDADE DE GÊNERO NAS EMPRESAS DO MUNICÍPIO DE CAÇADOR-SC