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The interaction between the individual citizen and the health care system is a key element of the person-centered care. The two sides, the citizens and the system, the users and the provider, have a common interest in achieving health, but are in conflict over the control issues. In this article, I suggest that the equilibrium between the individuals and the health care system could be achieved through the exchange of patient’s personal data for the knowledge on how to be treated. This exchange has already been present occasionally, but has provided only additional benefits for the patients. With the onset of digital technologies and the introduction of the precision medicine, it could be a mode satisfying both sides. Such a trade presents high risks for the individual citizens, although promising them the benefits of up-to-date medical care through precision medicine.

Knowledge-for-data trade at the interface between precision medicine and person-centered care