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Approaches to determining the nature of business activity are generalized. Factors of influence on business activity are considered. Improving the business activity management of an agricultural enterprise as a factor in the development of innovation and investment activity of agro industrial production is an extremely relevant topic, since business activity is the totality of the enterprise's efforts to advance in the markets of production, labor, and capital. Internal and external factors of influence on business activity of the enterprise can be both managed and unmanaged depending on the type to which they belong. Thus, if an enterprise is able to influence internal factors, they can be adjusted depending on the tactical and strategic tasks of the entity and vice versa. If they are of external origin, the enterprise is able to adapt and adapt to them. Solving the problems of agricultural products entering the new markets, the need to increase the level of competitiveness of domestic enterprises in the context of strengthening the European integration processes and the implementation of national economic strategies in the system of European economic relations of the common agro-food market is based on solving the problems of attraction and accumulation. The practical solution of these problems in modern conditions is carried out in the context of ensuring the investment flows and their optimization, which is conditioned by the specificity and dynamic parameters of the development of agricultural enterprises. The purpose of the study is to highlight the prerequisites for improving the management system of business activity of an agricultural enterprise as a factor in the development of innovation and investment activity of agro-industrial production. For a more detailed disclosure of the topic of the study, the indicators of agricultural enterprises of Ukraine for the calculation of business activity were analyzed. Business activity reflects the usage efficiency level of material, labor, financial and other resources and at the same time characterizes the quality of management, as well as the possibilities of potential development of the enterprise.

IMPROVEMENT OF BUSINESS ACTIVITY MANAGEMENT OF AGRICULTURAL ENTERPRISE AS A FACTOR FOR INNOVATION-INVESTMENT DEVELOPMENT OF AGRICULTURAL PRODUCTION