English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aims to analyze the effect of variety of selection to web browsing and eimpulse buying for consumer Bukalapak in Kebumen Regency. Variable independent in this study variety of selection, variable dependent e-impulse buying, and variable intervening web browsing. This study confirm two types of web browsing occur: utilitarian browsing and hedonic browsing. Consumer Bukalapak in Kebumen Regency completed a total 100 questionnaires using Google Form. Data analyze was conducted using Path analysis and SPSS 22.0. In a structural model, variety of selection has a possitive effect on utilitarian browsing and hedonic browsing. Additionally, utilitarian browsing has a negative effect on e-impulse buying. In particular, the factor variety of selection haven’t direct effect on e-impulse buying, but have indirect effect to e-impulse buying with mediate hedonic browsing.

jurnal ilmiah mahasiswa manajemen, bisnis dan akuntansi

ANALISIS PENGARUH VARIETY OF SELECTION TERHADAP E IMPULSE BUYING DENGAN WEB BROWSING SEBAGAI MEDIASI (Studi Pada Konsumen Bukalapak Di Kabupaten Kebumen)