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Introduction. The paper examines the features of using game technologies for organizing the work of a specialist in sociocultural activities. The subject of research is the features of the application of game technologies in sociocultural activities for the development of creative abilities in children.  Materials and methods: The study employs the method of observation; analysis and generalization of scientific and research sources; study of the experience in sociocultural activities in the creative development of children; survey method; experimental work; project methods; and statistical methods of data processing. The research aims to identify the specific features and main trends in the use of game technologies for sociocultural activities in the development of children’s creative abilities. The objectives of the study are to define the aims of game activities; to develop a program for optimizing the use of game technologies in sociocultural institutions; to examine the effectiveness of games in a particular sociocultural institution in the city of Volgograd.  Results: The research has identified the specific features of the development of children’s creative abilities; and indicated the effectiveness of game technologies for sociocultural activities in the development of children’s creative abilities.  Conclusion: The scientific novelty of the research lies in the development of modern game technologies and their adoption in the cultural and leisure institutions, and in the identification of the effect these technologies produce on the creative development of children.   Keywords: sociocultural activity, game, game technologies, creative abilities, culture, art, development, technology.

APPLICATION OF GAME TECHNOLOGIES IN SOCIOCULTURAL ACTIVITY IN DEVELOPMENT OF CREATIVE ABILITIES OF CHILDREN