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At the present stage of market relations, competition plays an extremely important role not only as a major factor in the development of individual enterprises, but also entire countries. The rapid processes of globalization make it possible to expand markets, but not every company can compete with other firms in foreign markets. The article examines the concepts of “competition” and “competitiveness of the enterprise” in foreign markets. Since today in the modern world competition is the driving force of any economy, without it the existence and development of the economy in general is impossible. The success of any business depends on the ability to compete in the market of goods or services. In the period of globalization and integration in the international space, the formation of a rational sequence of planning such activities is becoming increasingly important for enterprises engaged in foreign economic activity. This type of management activity contributes to obtaining additional profits through the use of the benefits of international labor and international integration, as well as identifying prospects and possible options for the development of foreign economic activity of organizations. That is why the technology of foreign economic activity planning is becoming especially relevant today. The article considers the factors influencing the planning of foreign economic activity of the enterprise, investigates the theoretical foundations of planning, suggests ways to improve the planning of foreign economic activity of the enterprise to increase competitiveness. The company’s success in the domestic or global market is its competitiveness, and as a result there is stability in the market. Competitiveness is the ability of an enterprise to conduct a fair competition in the chosen market, using all its resources productively, and as a result to make a profit. If the company occupies a leading position in the competitive market, then its product is in demand from consumers and has some advantages over the products of competitors. Managing the competitiveness of the enterprise is partly a function of general management, the purpose of which is to ensure the viability and sustainable operation of the enterprise in the event of any changes in the external environment. International competitiveness is the achievement by an enterprise of competitive advantages in competition on the international market. The study of competitiveness revealed its factors that influence the planning of imports. Internal factors depend on the nature of the enterprise, while external – on the state of the environment. Thus, successful foreign economic activity is determined by the optimal organizational structure of the department of foreign economic activity, coordination of all departments and specialists who provide export-import operations of the enterprise.

PLANNING OF FOREIGN ECONOMIC ACTIVITY AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE ENTERPRISE IN THE WORLD MARKET