English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The study presents an analysis of the external environment of a trading enterprise based on modern methods for assessing its strategic capabilities. The concept and features of the external environment of commercial organizations are analyzed; PEST analysis of the confectionery industry, analysis of the environmental profile of the indirect impact on the trading company using expert judgment; identified opportunities and threats using the method of positioning; The degree of intensity of competition based on the five factor model of Porter is determined. The result of the study is the development of possible directions for the development of a trading enterprise in the future using the SWOT method – analysis and establishing relationships in assessing the impact of the organizational environment on a trading company using the «cross-impact analysis» method, which made it possible to formulate four sets of possible strategic alternatives.

Otsenka vliianiia faktorov vneshnei sredy na torgovuiu organizatsiiu