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The affect of response order bias in telephone surveys is examined, with particular reference to two questions dealing with the respondents reasons for owning forest and the benefits received from the forest that are commonly used in forest landowner surveys. Response order bias in multiple response sets where more than one response can be chosen by respondents was analyzed. Significant response order effects were found according to analysis of chi-square values. In the majority of instances, a primacy effect was indicated; however, some recency effects were also found. An examination of phi-square values suggests that response order bias had a substantively important effect on responses. The most likely cause of the observed effects is attributed to respondent fatigue to a long list of responses rather than a function of the respondents ability to remember long lists of items or the favorable influence of an item being placed earlier in the list.

Characteristics, motivation, and management practices of nonindustrial private forest landowners in Iowa