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The overall purpose of this study was to increase a general understanding of the mechanisms that determine how female bike riders’ clothing needs are met through the use of smart clothing, by empirically testing new smart clothing designs that incorporate wearable devices developed by the researcher within the cradle-to-cradle design framework. The specific objectives of this study were: (1) to identify important design criteria of bike wear for female bike riders under the frame of consumers’ functional-expressive-aesthetic needs along with their needs and desires for wearable technology; (2) to design and develop smart clothing for female bike riders in accordance with identified female bike riders’ expectations and needs within the cradle-to-cradle design framework; (3) to evaluate female bike riders’ perceived needs satisfaction and social acceptability of the proposed smart clothing by examining the relationships among perceived satisfaction of functional, expressive and aesthetic needs, and perceived social acceptability; and (4) to evaluate the marketability of proposed smart clothing by testing the hypothetical research model incorporating the following variables: perceived satisfaction of functional, expressive and aesthetic needs, perceived social acceptability, attitude, and purchase intention. The findings of this study were based on data collected from two different online surveys (Study 1 and Study 2) as well as a proposed smart bike jacket that included transformable functions developed by this researcher and used for Study 2 survey. For this study, females in large cities worldwide were considered a key segment of the population for studying female bike riders’ clothing needs incorporating wearable technologies. Using a purposeful and convenience sampling approach, the Study 1 sample was recruited from females aged 18 years and over living in the U.S. with bike riding experience, and were members of the “Transportation Alternative,” a

Female bike riders’ clothing needs with the incorporation of wearable technology: Design and evaluation of wearers’ perception of smart clothing within the cradle-to-cradle design framework