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viii CHAPTER 1. INTRODUCTION  1 1.1. Introduction  1 1.2. Purpose of research  1 1.3. Definitions of key terminology  2 CHAPTER 2. REVIEW OF LITERATURE  4 2.1 Introduction  4 2.2. What is dyslexia  4 2.2.1 Definition of dyslexia  6 2.2.2. Structural differences & cognitive behavior patterns  8 2.2.3. Misconceptions  15 2.2.4. Inherent advantages  16 2.3. Why is this campaign necessary  19 2.3.1.Who is affected  19 2.3.2. General lack of knowledge  22 2.3.3. Educators lack of full understanding  24 2.3.4 Benefits of empowering dyslexics  29 2.3.5 Consequences of ignoring dyslexia  31 CHAPTER 3. ANALYSIS OF CURRENT AWARENESS CAMPAIGNS  33 3.1. Overview  33 3.1.1 Purpose  33 3.2. Analysis of current awareness campaigns  33 3.2.1. Review of several dyslexia awareness sites  36 3.2.2. Design style guidelines for dyslexic users  38 CHAPTER 4. METHODOLOGY  42 4.1. Focus group survey  42 4.1.1. Findings from group survey  42 4.2. Development  44 4.2.1 Personas  47

Dyslexic edge: designing an awareness campaign to foster wider understanding of dyslexia