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Management control is associated with the institutionalization of trust inside an organization. It is a control of economic and administrative functionalities like revenue management, future plans to expand income, target-setting as well as public facilities and amenities. Pilgrimage tourism is a fast-growing service industry in modern India, and the majority of them are Hindu because more than 80% of Indian people believe in Hindu. TirumalaTirupatiDevasthalnam (TTD) stands to be the biggest religious trust in India. On this background, this study will clarify the two aspects of the management control of TTD: (i) revenue management and commercial profi t, (ii) economic and business impact to the local community. Based on the secondary data, this study focused on revenue management of TTD. First, the author explored that TTD has created a religious market around the world. Th e excellent management control of TTD with the help of IT in the present period changed into one of the richest temples of Hindu religion. Th e trust started the pricing of religious objects, changes in marketing policies, diversifi cation strategies, and use of IT lead its success. Second, The Gaze Journal of Tourism and Hospitality (2020) 11:1, 107-125 Copyright © 2020 Author Published by: International School of Tourism and Hotel Management, Kathmandu, Nepal ISSN 2467-933X A Study of Revenue Management of Tirumala Tirupati Devasthanam: Management Control of Religious Trust in India Prakash Gautam Department of Economics, Soka University, Tokyo, Japan e16d0601@soka-u.jp