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This article examines how different social media platforms were used in the context of mass mobilization for social support. The objectives of the the paper is to examine how social activists used social media to generate reactions and support for the abducted schoolgirls in Nigeria across the globe. The paper adopted the theory of Philanthropy to explain how different organizations, groups, and philanthropists came to the aid of the victims and assisted the Nigerian government. Methodologically, this task was approached through the collection of secondary data. The data was analyzed based on the research questions raised in the paper. Social media platforms and other tactics of the social movement have been decisive in attracting the attention of the world towards the abducted girls. The study found that the use of social media platforms is an effective medium of drawing for support for people in an emergency. The study further revealed that both the abducted schools and the Nigerian government received foreign and domestic assistance to help address the insecurity challenge. The girls freed by the Boko Haram insurgents were offered scholarships in Nigeria and outside as a measure for reformation and rehabilitation. Therefore, the paper concludes that internet-enabled communication has reduced time and space in human interaction which facilitates and accelerates social interactions. It has also become an important medium for easy mobilization for social support from any part of the world.

Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria