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The present study demonstrates the effects of the use of graphic line on Facebook in the levels of visual identity recall of 111 Ecuadorian restaurants and bars affiliated to Pichincha Chamber of Tourism, province of the Andean region of Ecuaodor. The purpose was to verify the relevance of the task of professional graphic designers within interactive digital spaces. These establishments were classified into two groups, 65 that use graphic lines in this social network and 46 that do not. 385 surveys were done to customers in each group of establishments, 770 in total, that allowed to make comparative tables and conclusions. It was demonstrated that the use of graphic line in the 65 establishments of the first group influences in the levels of remembrance of their visual identity with respect to the 46 establishments of the second group. Therefore, it is concluded that it is necessary to create channels to involve expert graphic designers in the construction of the brand management of the digital marketing processes by tourism companies in the province of Pichincha.

Recordación de identidad visual de empresas ecuatorianas de alimentos y bebidas en Pichincha a través de línea gráfica establecida en Facebook