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The article argues that ‘gentle tourism’ in particular shares similarities with the idyll. The term made popular by Robert Jungk in 1980 describes an autonomous kind of tourism that considers ecological and economical questions alike. It derives – thus the thesis of the article – its motifs from a subgenre of the idyll: German ‘Landlebendichtung’ ( laus ruris ). The analyses of the paradigmatic texts  Das Landleben  by Ewald von Kleist and Salomon Gesner’s  Der Wunsch  outline the characteristics of the genre at which core one can find the binary opposition of urban and rural forms of life.

Robert Jungks „Sanfter Tourismus“ und die Motive der Landlebendichtung