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This paper focuses on the theme of “The Research on Brand Construction of Characteristic Agricultural Products in Wuhan, Hubei Province under the Background of ‘Internet plus’”, and studies the brand construction of featured agricultural products in Wuhan. Taking BESTORE in Wuhan, Hubei Province as an example, the paper analyzes the way to achieve success under “Internet plus”, in order to provide reference for the construction of featured agricultural products brand, and hopes that in the new model of “Internet + Agriculture”, it can make breakthrough in the issue of agricultural product brand building. Keywords—Internet plus, agricultural products, brand building, Hubei Province

Research on Brand Construction of Characteristic Agricultural Products in Wuhan City, Hubei Province under the Background of "Internet Plus"