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Based on the analysis of the development strategy of Guangdong-Hong Kong-Macao Greater Bay Area and the successful cases of brand promotion of city at home and abroad, this paper starts from the action mechanism of integrated marketing theory and product placement, this paper explores the city brand positioning and city characteristics of Guangdong-Hong Kong-Macao Greater Bay Area, study the “implanted” model of tourism advertising, and how to achieve the integration of the city's brand this special carrier and convey information, it will have important guiding significance for successfully promote city brand and boosting city economic development.

Research on the "Implanted" Model of Tourism Advertising in City Brand Promotion under the Strategy of Guangdong-Hong Kong-Macao Greater Bay Area