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The soft power of urban culture is the inner motive of a city which helps the city to establish its unique competitive advantages and maintain sustainable development. In the era of knowledge economy, local colleges and universities serve as the carrier and innovator of urban culture, and have positive impacts in promoting the development of the soft power of urban culture and the revitalization of the city. At the same time, the upgrade of cultural soft power also influences local colleges and universities through various ways, and promotes the construction and development of these colleges and universities.

Study on the Influence of Local Colleges and Universities on the Soft Power of Urban Culture and Effective Ways