English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

With the rapid development of new media and the Internet, the Communist Youth League is now facing new changes, opportunities and challenges in the propaganda and ideological work from perspectives of working concepts and methods, working contents and modes, as well as working environment and characteristics of the youth. In this "micro era", it is of practical significance for the Communist Youth League to use "Internet plus" thinking mode, and to actively explore new ways and innovative methods in propaganda and ideological work, which will help to enhance the cohesion, affinity and credibility of the Communist Youth League. In this paper, the WeChat account platform of the Communist Youth League of Guangxi University of Science and Technology is served as the example. Through investigation and analysis of the behavior patterns of 960 college students on WeChat using and related influences, this paper tries to explore how to create a new propaganda position for the Communist Youth League by using new media, and how to lead the new normal and ensure new achievements through network ideology.

advances in social science, education and humanities research/advances in social science, education and humanities research

Reflections on the Propaganda and Ideological Work of the Communist Youth League in Colleges and Universities under the Background of "Micro Era"-Taking the Official WeChat Platform of Guangxi University of Science and Technology as an Example