English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This research aims to analyze the effect of Green innovation on the competitive advantage of the West SumateraIndonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries. Keywords—green innovation; competitive advantage; creative

Green Innovation as a Determinant of Competitive Advantage in Creative Industry in Indonesia