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Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively. Keywords—Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction

Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University