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As an important part of higher education, private colleges and universities also play an important part in training socialist builders in the new era. The moral quality of teachers and staff in private colleges and universities is of vital importance to the sustainable development of private colleges and Universities. In view of the problems existing in the construction of moral quality of the teachers and staff in private colleges and Universities under the background of the new era, this paper states the following: focusing on General Secretary Xi Jinping's goal of “four possessions” of teachers, cultivating the sense of being a teacher, establishing the sense of mission of devoting oneself to private higher education, weakening the sense of utilitarianism, and establishing the sense of responsibility of the times for teaching and educating people. The corresponding measures include stabilizing the teaching staff, enhancing their loyalty to private higher education, establishing a scientific management evaluation system, purifying moral quality and forming an atmosphere. Keywords—Private colleges and Universities; Teachers and Staff; Morality; The new era

Current Situation and Thoughts on the Moral Construction of the Staff and Workers in Private Colleges and Universities in the Context of the New Era