English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The popularity and academic performance of the MOOC course is issuing that many MOOC practitioners highly regarded. This paper analyzes the case of Management Communication, the first course in economic and management specialty, went online in Chinese University MOOC since 2015. By comparing the changing of the basic data in three aspects of MOOC, register variation, learners’ post in forum and the weekly tests and final, we aimed to find the rules of learner’s behaviors and the reaction of the changes in teaching strategy. The results reflect several rules in MOOC course. According to these results, this study proposes several methods and suggestions to reduce the abandonment rate by building the learning community, giving full play to the teaching assistant, proposing methods to arouse the activity of forum utilizing and presenting a clear route for MOOC teachers to appeal more people to register and finish their courses. Keywords—MOOC; contrastive analysis; Learners’ Behaviors; strategy

A Contrastive Analysis of Learners' Behaviors in Different terms of a MOOC Course--Case Study of Management Communication