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In Balinese tradition, the process of designing fashion products that is a part of art and design domain, is an issue that cannot be separated from religion. Almost all sacred ceremonies require various rituals and offerings. Balinese Hindu community always delivers ritual and spiritual ceremonies passionately in order to give offerings to dewata (gods) in the forms of beautiful offerings, complex decorative ornaments, varied music, dances, theater, and so on. It shows that art is a very essential media for Balinese to preserve spiritual bond with niskala (the unseen). Balinese consider it is something extraordinary for its association of human creation and gods’ gifts. Hence, many Balinese artists believe that it is a part of ritual or yadnya. In a previous research carried out by Tjokorda Istri Ratna Cora, the research output is the process of designing fashion products named “FRANGIPANI” method. The method reveals a very authentic typical phase of Bali, a phase of giving taksu. Furthermore, based on this research findings, a correlation between Design Ethic Concept conducted by Victor Papanek with the concept of Bayu-Sabda-Idep by I Wayan Dibia is found. It becomes a foundation in implementing Ethical Fashion practices applied by fashion brands belong to fashion designers or fashion brand owners from Bali. Thus, this qualitative research with socialcultural approach will expose about how the spiritual values inspire and be implemented on developing products and fashion brands owned by the present Balinese people, in the battle of hegemony with designers and entrepreneurs from outside Bali, not to mention the foreigners who own fashion brands in Bali.

Concept of Spirituality on Designing Fashion Products in Bali