English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Kelurahan Kranggan, Serpong, South Tangerang; has a typical snack processing produced by housewives and managed by Cipta Boga Cooperation, South Tangerang City. Concomitant escalation of the buyers, the typical snack requires packaging design; which can provide the identity of the urban village, has competitiveness and nationally selling power, and also has production costs consideration too. So that the authors make literature research and observation with type and design of regional snacks packaging typical, the results of this research serve as reference for cost calculation to determine the appropriate type of packaging. Then the authors step into a visual sketch process for identify the brand and the overall design, followed by product photography shoots which demonstrated and taught to housewives who manage snacks, and lastly the authors also demonstrate and explain how to use and maintain the process of packaging production. Thus, as expected, that the housewives can improve the appearance of their product packaging, so they can increase selling power and competitiveness in the national market.

Increasing Selling Power and Brand Identity of Typical Food Snack in Kelurahan Kranggan through Packaging Design