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Based on the frontier design theory, this paper deeply analyzes the formal beauty, decorative beauty and artistic conception beauty of Chinese character font design, and the design principles and techniques are studied. Combined with related theories, the author explains the creative thinking, cultural connotation, value orientation and aesthetic orientation of Chinese character font design; summarizes the new ideas and application methods, so as to provide some design ideas and inspiration for modern Chinese character font design. With the popularization of information and digital technology, Chinese character font design, precipitated profound cultural connotation and rich emotional implication, as one visual language of the world, is making positive contributions to global economic and cultural development.

The Preliminary Discussion of Chinese Character Font Design