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In order to improve the level of ideological and political education in colleges and universities, Chinese excellent traditional culture was applied in the education. First of all, the connotation of Chinese excellent traditional culture was elaborated. On this basis, the significance of Chinese excellent traditional culture in the ideological and political education of college students was discussed. Then, based on the questionnaire survey of 9 college students in Guangzhou, the current situation, characteristics and reasons of the lack of Chinese excellent traditional culture in today's college students' ideological and political quality were analyzed. Finally, to integrate the traditional culture into the ideological and political education of college students, the corresponding strategic measures were put forward. The results showed that Chinese excellent traditional culture enhanced the effectiveness of ideological and political education of college students. To sum up, it is of great significance to integrate Chinese traditional culture into the ideological and political education of college students. The excellent traditional culture improves the ideological and moral quality of college students.

The Application of Chinese Excellent Traditional Culture in College Students' Ideological and Political Education