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In order to avoid pragmatic failures which are caused by different cultural values, social norms, thought patterns and communication styles and so on, it is useful not only to teach students’ language aptitude, but also to give students more exposure to the target cultural environment. With analysis of different reasons and classifications of pragmatic negative transfer, this paper aims to produce some efficient ways to promote students’ intercultural communication competence through English language teaching.

Enlightenment of Pragmatic Negative Transfer to College English Language Teaching