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Web Data Mining refers to the process of extracting the implicit and previously unknown information and knowledge with potential values from the huge, incomplete, unpurified, unclear and random practical and applicable data on the Internet. From the business sense, Web data mining is a new technology of processing business information based on the Internet and the extraction, transformation, analysis and other modeling processes of huge business data from the commercial database on the Internet so as to extract the key data of auxiliary business decisions. Through the application of the Web data mining technology, browsing habits and buying preferences of a large number of users can be analyzed, thus precise marketing like directional recommendation can be carried, and this is the so-called e-commerce recommendation system. Keywordsinformatization; data mining; directional recommendation; big data analysis; precise marketing

Application Research in E-Commerce Recommendation System of Web Mining Technology