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Peculiarities of place naming in different linguistic and cultural situations of one of the largest Russian industrial city Chelyabinsk in the South Urals and the largest city of Nevada Las Vegas in the US West are discussed in the article. Similarities and differences of linguistic landscape verbalization are stated. It is argued that urban minor place names contribute to the unique city image creation by using unique and common minor place names, on the one hand, and by resorting to the general naming practice of linguistic landscape, on the other hand. Linguistic landscape has been analyzed on the material of city districts names, commercial place names, names of streets and monuments. The results of linguistic landscape study confirm that place naming peculiarities of the city are determined by its history and geography, by the history of the country in general. It is shown that urban onomasticon reveals both universal features and national, cultural and local peculiarities.

Linguistic Landscape Peculiarities in Comparative Language and Cultural Aspect