English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Developing a destination branding is one of the popular marketing strategies employed by tourism destinations. This paper describes the process of regional brand development of Sleman District, Special Region of Yogyakarta, Indonesia. As a case study, this paper offers perspectives, strategies, and guidelines for developing a regional brand that involves relevant stakeholders. The brand development processes include stakeholders' identification, situation analysis, unique selling points identification, logo and slogan development, and brand implementation strategies. Nowadays, Indonesia has national (that is, tourism brand of Indonesia) and regional brand (that is, the brand of Special Region of Yogyakarta). In such a context, there were risks that the new brand development would conflict with the existing brands and may deliver inconsistent messages to potential visitors of the destination. Therefore, this paper recommends the development of a brand hierarchy of the national-regional-district brands to establish consistency among the brands.

Developing a destination brand in the context of regional and national branding strategies: a case study of brand development of Sleman District, Yogyakarta Special Province, Indonesia