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The use of media in the learning process or in teaching can generate new desires and interests. It can even motivate learning activities that bring the psychological effects on students. In association with the implementation of the curriculum 2013 that emphasize on the values of character, it is necessary to improve capacity, quality and relevance of education. It should be done so that it can be measured to be evaluated according to the achievement of competencies and skills which have character value. The development method used in this research referred to the learning model of Dick and Carey. Then, the developed media was conceptually validated by both experts of content and media. The results showed that the use of visual media developed in an integrated competency-based learning and character education was valid and feasible to be used, because it is more practical and effective. Index Term — learning media, competence-based learning, character education, vocational high school

The Effectiveness of Media Implementation in Competence-Based Learning Integrated With Character Building in Vocational High Schools