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This research aims to investigate the positive impact of social media as promotion tool toward intention to visit, case of Batu, Malang, Indonesia. Social media is user-generated content as the independent variable, and intention to visit, or intention which means the motivation of a person in the sense of his or her effort to accomplish their cause, it stands as the dependent variable. Quantitative methods is used as research method and using simple linear regression model as data analysis followed by sampling technique using a purposive sampling. Data collected through the questionnaire where 110 respondents that uses social media with 15 items of statement. Based on the data that has been processed, it shows that social media is positively impact intention to visit in Batu, Malang. Keywords— Social media, Promotion, Intention to visi, Batu, Malang, Indonesia

The Impact Of Social Media As Promotion Tools Towards Intention To Visit: Case Of Batu, Malang, Indonesia