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Consumer behavior is the behavior shown by consumers in searching, buying, using, evaluating, and using the products and services they expect to satisfy their needs. This study aims to determine the effect of consumer behavior on the decision to visit Seaworld Ancol.The type of research used is quantitative research. Samples are 100 respondents who are tourists. Sampling technique is Non-probability sampling with proposive sampling. The data analysis used is multiple linear regression analysis. The amount of influence of consumer behavior on the decision to visit Seaworld Ancol amounted to 33%. Variables of personal and psychological factors positively affect the decision of visiting tourists.Based on these results, then put forward some suggestions are: 1) Seaworld Ancol party should conduct promotion on all sorts of circles not only for students, 2) To keep tourists to always come to Seaworld Ancol then need a more creative and innovative ideas in promoting both through print and electronic media and improve the quality and Service to tourists, 3) To maintain the tourists also need to provide adequate facilities and multiply attractions that can attract tourists to come.

The Effect of Consumer Behavior on Decision Visit to Seaworld Ancol Jakarta