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Along with the fast improvement of scientific technology and the enhancement of the hierarchy of needs, customer experience has become a new way to make competitive advantage for enterprises. Face the violent competition, customer experience has become critical for brand management for automobile enterprises. The aim of this research is to probe into the influence factors and latitude of customer experience for the car industry of china, which will direct the marketing and brand management for automobile enterprises.

The Empirical Research for the Influence Factors and Mechanism of Customer Experience ��Based on the Intermediate Car Marketing of China