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The article is devoted to the contemporary problems of political leadership. Nowadays, many heads of states in Europe, Asia and America claim to be true leaders, however not all of them succeed in reaching this goal. The authors attempt to determine the characteristics and parameters of a successful political manager of the late twentieth and early twenty-first century. They chose a rarely studied example the “Comandante en Jefe” Fidel Castro, a Cuban patriot, but by no means a democrat. Our paper shows how this politician achieved complete independence for his small and weak country, using bold management decisions and marketing technologies. It considers the influence of Fidel Castro’s personality on historical and political processes in Latin America and the system of relations between socialist countries. It also outlines the stages of building socialism in Cuba and Castro’s successful steps to defend its achievements after the collapse of the world socialist system.

Fidel Castro as a leader, revolution manager, and marketer