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Abstrak–During this time tourists are familiar with tourist destinations on Bangka Island only in the form of beaches, sea or marine tourism. While there are several culturalbased tourist destinations and religious and worthy to be developed. Bangka Island is an area with a strong Chinese ethnic culture, as seen from the number of ethnic Chinese population reached 30 percent and a range of Chinese culture has fused with activities and tourism agenda. The trend of trends among tourists now, when visiting a tourist destination is to look for and see something unique and authentic and have a high cultural or artistic value of a culture in an area. Puri Tri Agung Pagoda is a place of worship for Taoism, Confucianism, and Buddhism that holds a collection of cultural objects and community worship activities. Puri Tri Agung Pagoda Potential is considered to meet the criteria for tourist trends because it has unique and interesting buildings and authentic collections that can be enjoyed by tourists such as religious tourism, unique cultural tourist attractions in the form of Chinese religious celebrations, Chinese legends, and lion dance attractions. The purpose of this study is to provide alternative tours for tourists when visiting Bangka Island by developing the concept of Red Tourism. The description of the concept is the attitude of current tourism development, challenges and future views on Red Tourism. The study uses secondary data sources by applying content analysis to identify general trends with research results in a qualitative descriptive form so as to provide the future direction of tourism as one form of alternative tourism development on Bangka Island.

Red Tourism: Prospect of Puri Tri Agung Pagoda as Alternative Tourism Development on Bangka Island