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The problem of consumer purchase behaviour has been concerned by many researchers. The paper presents an agent-based model of consumer purchased behaviour. The main of agentbased modelling is the modifier motivation function that considered price of commodities, quality of commodities, and website quality. Moreover, the study used Repast Simphony toolkit to simulate the modifier motivation function. The method of agent-based simulation gave a dynamic expression in consumer purchased behaviour.

Agent-based modelling of consumer purchased behavior considering website quality