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This article analysis and evaluates the current brand competitiveness of Huawei company through combing the theory of brand competitiveness combined with the company brand growth process of Huawei. Then it specifically analysis the origin of its competitiveness and explores how to build a well-known brand. On this basis, the paper puts forward countermeasures and suggestions of promoting the brand competitiveness of Huawei Company, hoping to offer reference value to domestic multinational companies in the aspect of promoting enterprise brand competitiveness. Keywords-Huawei company; brandcompetitiveness; globalization; opportinities

Analyses on Strategies of Enhancing Brand Competitiveness of HUAWEI Company