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Characteristic applied undergraduate is a product of strengthening college classification guidance, leading college dislocation development and achieving its own characteristics, which is under the circumstances of structuring regional economic development and the demand for industrial restructuring. The specialty construction of characteristic applied undergraduate has a direct influence on the cultivation of its talents. Starting from the orientation function and feedback function of market in constructing characteristic applied undergraduate specialty, this paper explores the ways market gets involved in the specialty construction of characteristic applied undergraduate. With the popularization of higher education in our country, applied higher education has been an important component of our higher education development. Applied undergraduate education which differs from higher vocational education and research university education, is the education training high-grade specialized talents who are needed in the development of society and economy. The specialty construction of applied undergraduate is critical to the formation of university characteristics and has a direct influence on the training quality of applied undergraduate talents. I. The Specialty Construction of Characteristic Applied Undergraduate The concept “Characteristic applied undergraduate” is put forward in the process of actively carrying out the construction of applied undergraduate universities. The characteristic applied undergraduate construction has been made in pilot institutions including firstly Heilongjiang Institute of Technology and Oriental College. On this basis, the construction of four characteristic applied undergraduate institutions was added. “Characteristic applied undergraduate” construction focuses on characteristic. Government, universities and market are three main factors influencing the construction of characteristic applied undergraduate, among which market is the critical one and plays a more and more important role in constructing characteristic applied undergraduate. From the perspective of market, the talents cultivated by characteristic applied undergraduate are just like characteristic “commodities” which get involved in the market competition and are subject to market discipline. The market factors make us think deeply about specialty construction from such different levels as society, universities and industries as well as conduct proper settings and integration considering the features of educational essence, social needs and industrial development. II. The Role of Market in Specialty Setup and Adjustment of Characteristic Applied Undergraduate As a critical factor influencing the specialty construction of characteristic applied undergraduate, market plays an important role in the various parts of specialty construction. Market demands not only lead the construction direction of characteristic applied undergraduate, but also have feedback effects on specialty construction. A. The guide function of market in specialty construction of characteristic applied undergraduate International Conference on Education Technology and Information System (ICETIS 2013) © 2013. The authors Published by Atlantis Press 1145 Talent training in universities should meet the requirements of market. From the perspective of market discipline, talents are the characteristic “commodities” participating in the market competition. When some commodity’ demand exceeds its supply, that means there is a large demand for this commodity whose output needs to be strengthened. On the contrary, when some commodity’s supply exceeds its demand, that means the demand for the commodity gets saturated and some related adjustment should be made to reduce or stop the production of this commodity. University, like the producer of commodity, makes proper adjustment and integration on specialty according to the market demand so as to cultivate talents who can better meet the demand of market which guides the specialty construction of universities. At the same time, the specialty construction of applied undergraduate is affected by industrial restructuring and optimization as well as the rapid growth of regional economy. With the constant adjustment and optimization of industrial structure, modern industrial technology has an increasing dependence on technical equipment and a prominent demand for high-tech talents as well as the growing demand for industrial high-tech talents accompanying with the rapid development of regional economy. Under the circumstances, the specialty construction of characteristic applied undergraduate should be carried out in this direction and centered on “industry” in order to cultivate related talents. B. The feedback function of market in the specialty construction of characteristic applied undergraduate To see whether the specialty construction of characteristic applied undergraduate is reasonable and whether the specialty settings is appropriate as well as whether our trained talents are qualified enough to meet the demand of the market, the most direct criterion is the market and the most objective reflection is the graduates’ employment rate. If the graduates’ employment rate decreases, that means the market demand gets saturated towards such talents or the trained talents by the universities cannot meet the demand of the market, thus, the universities should make adjustment and integration on their specialty based on this information. However, due to the dynamic of the market demand, and cyclical characteristic of higher education focus on cultivating talents is long, the feedback function from the market can only response for the market demand for talents during the period, lacking of long-term feedback information of the system. In order to make the feedback function of the market get maximum exertion, based on the importance function of the market in the specialty construction of the characteristic applied undergraduate, university should have a close relationship with market and set up a series of related measures system to protect this exertion of the function. Establishing talent market demand monitoring system, strengthening the construction of the characteristics of applied undergraduate university to take the initiative to adapt to social change requires for self development and the professional management mechanism of self adjustment. . The Overall Involvement of the Market Factors in the Specialty Connotation Construction III of Characteristic Applied Undergraduate Market factors amplify the pertinence and competitiveness of specialty construction of applied undergraduate. The applicability of specialty construction of applied undergraduate is the fundamental feature. It changed major setup for the past regarded “discipline” as a center but strengthen the major construction of making the “industry” as a center. Market factors involved in each link of the specific specialty construction, mainly includes the following several aspects. A. Enterprise participate in the formulation of professional training goals and talent training specifications Enterprise is an important subject of the market activities. Therefore, in the specialty construction of the characteristic applied undergraduate, they shall be as an important participant and join in each link of the professional construction. Unlike the specialty construction of ordinary undergraduate, in the process of the specialty construction of the characteristic applied undergraduate, not only need a large number of education experts and scholars to participate in but also need the subject of the market activity actively participate in, such as employing units and

The Market-oriented Specialty Construction of Characteristic Applied Undergraduate