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In this study, based on the "Experience Economy" research perspective, the use of literature, questionnaire, field interviews and other research methods, dig Experience Features "experience economy" concept under exploratory put forward the "experience economy" experience under the concept of product design ideas; from the "experience economy" concept, the development of rural areas, the plight of Minority sports performance industries analyzed, constructive made the "experience economy" concept in rural areas Minority Sports Shows nurture and develop the path the industry for Sports Industry Development in Minority Areas in Sichuan Province to lay a theoretical foundation.

Nurturing and development of rural areas in Sichuan minority sports performance industry to explore the next experience economy concept