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This paper explored an exploratory study through case analysis method and comparative analysis methods. The main research objects included large-scale representative ecommerce enterprises and special festival promotion events in China. This paper studied the effect of service quality, policies and network of e-commerce reverse logistics through literature research and statistical analysis method. Besides, this paper also developed the formation mechanism of returns reverse logistics in e-commerce and put forward some actions to reduce returns

The Forming Mechanism and Actions on Returns Reverse Logistics in E-Commerce Transactions in China