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The interactive update of the Internet and mobile communications has promoted the development of the network economy, and the emergence of the network economy has brought marketing into a new era. In the era of the Internet, traditional marketing in the context of the Internet economy has had a tremendous impact. In this environment, companies that want to not affect or increase product sales must transform traditional sales concepts and reanalyze the specific needs of consumers and make appropriate changes. Therefore, after analyzing the law of network economic operation and network marketing theory, this study briefly expounded the necessity analysis of the change of marketing strategy in the era of network economy and the analysis of consumer consumption trends. Finally, combined with the current market environment, the relevant strategies of marketing in the context of network economy are proposed. Keywords—Network Economy; Marketing Strategy; Strategy Change

Analysis on the Transformation of Marketing Strategy under the Background of Network Economy