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Entering the era of big data is the inevitable trend of the future development of human society. Its emergence and rapid development are having and will have profound effects on all aspects of social life. In the aspect of ideological and political education, the era of big data will present the brand-new request and challenge. So we have lots of things to do to highlight the value of big data technologies in the field of ideological and political education. To start with, we should study the essential characteristics of big data and establish the data awareness of the education. Furthermore, the analysis timeliness in the age of big data should be strengthen, the paradigm of the network ideological and political education need to be innovated and the focal point of it must be identified effectively.

Innovation and development:The application of big data to the work of university Moral and political education