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Based on the disappointing present situation of Zhuxianzhen New Year woodprint, such as the lack of talented apprentices, the marketing disorder and outdated concept and so on, this paper focuses on the necessity and feasibility of its industrialization. It also explores the developing strategies for Zhuxianzhen New Year woodprint, including the realization of scientific planning and market operation, the construction of innovative team , the founding of creative industry park etc. Keywords—Zhuxianzhen New Year woodprint; present situation; developing strategy

The Present Situation and Developing Strategy of Zhuxianzhen New Year Woodprint’s industrialization