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during the process of industrialization, there is a homogenous tendency in Dongyang wood carving because of mechanized production and Dongyang wood carving has gradually lost its unique artistic charm. Using the attractive quality theory, the paper analyzes the quality elements of Dongyang wood carving and comes to a conclusion that, expect the quality elements that can reflect the practical values, such as materials, attractive quality elements that are attached to the practical values, such as carving art and culture, shall be explored to the greatest extent; the paper also believes that creative management is an important way to improve the attractive quality of Dongyang wood carving, furthermore, the paper proposes specific measures to strengthen the creative management of Dongyang wood carving enterprises. Keywords—Dongyang Wood Carving; Attractive Quality;

Attractive Quality and Creative Management of Dongyang Wood Carving