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The construction of high-speed railway has brought great convenience to people's travel. Its speed strengths, safety strengths, and large passenger capacity have become an important factor in promoting the development of tourism. After the opening of the high-speed railway, it has brought huge passenger traffic to tourism destinations and has had a profound impact on the development of the tourism industry. This paper aims at the construction of high-speed railways along the Jilin Province and uses the ASEB-SWOT grid analysis method to analyze and study the changes in the activities, setting, experiences, and benefits brought about by the construction of high-speed railway from four aspects of strengths, weaknesses, opportunities, and threats, and provide intellectual support for the development of the border tourism in Jilin Province under the influence of high-speed railway. Keywords—ASEB-SWOT; high speed railway; tourism industry; border area

Demand Market Matrix Analysis of High-speed Railway Tourism Development in Jilin Border Area