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Rate control is the core issue to realize video encoder, and it is also one of the key factors determining the quality of video code system. Given the MAD (Mean Absolute Difference) prediction and the drawback of bit rate control in the BU (Basic Unit) layer, improvements are put forward on the basis of analyzing and researching the G012 rate control algorithms in this paper. In this paper, we proposed a new video bit rate control algorithm to overcome the drawback of bit rate control in the BU (Basic Unit) layer. Combined with the image brightness gradient value to estimate in the MAD prediction, the allocation encoding bits method based on the PSNR (Peak Signal to Noise Ratio) is proposed in the rate control of BU layer. The experiment results show that compared with JM algorithms in H.264 standard reference software, the improved algorithm is enhanced in the PSNR. Keywords-H.264;Basic Unit; Mean Absolute Difference; Peak Signal to Noise Ratio

A Video Bit Rate Control Algorithm Based on Weighted Estimate of Image Brightness Difference