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With the development of video games, the virtual avatar of video game players has become an important research topic. This paper will study the virtual avatar construction methods in different game eras, and analyze the path and method of virtual avatars built by electronic game players in different eras. The concept of two-axis operation of semiotics is used to explain the virtual avatar construction in different situations. Keywords—semiology; electronic game player; virtual identity; construction

proceedings of the 3rd international conference on art studies: science, experience, education (icassee 2019)

Research on Three Construction Methods of Electronic Game Virtual Identity Under Biaxial Operation Taking "Chinese Paladin: Sword and Fairy", "World of Warcraft" and "Overwatch" as Examples